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Best Life Insurance Companies – Top 10 Providers In 2024

Elaine Brookes Steve Case

Author: Steve Case - Insurance Expert

Reviewed & Fact Checked By: Elaine Brookes

Updated: 12th April 2024

best life insurance policy uk

When looking for the best life insurance companies, we look for a few things. The first is to identify companies with the most comprehensive cover. The second is determining if they’re offering it at a competitive price.

Insurance providers offer different levels of cover at various price points. Some tend to specialise in a particular type of life insurance, such as term life cover or over 50s Life Insurance.

Choosing the ideal life insurance provider is subjective and hinges on your unique needs. However, given the numerous options in the UK insurance landscape, we acknowledge that identifying the appropriate provider can sometimes feel overwhelming. We hope to make the whole process a lot simpler for you.

Compare The Best Life Insurance Companies And Receive Quotes That Meet Your Exact Requirements

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  • Our price match promise means we will find you the right cover for your personal circumstances at the lowest price possible. Terms & Conditions and Privacy Policy

We’ve split our findings into three different sections, with the top ten life insurance companies listed for each category:

  1. Term Life Insurance/Term assurance and family income benefit
  2. Whole of Life Cover
  3. Over 50s Life Insurance Plans

The Best Life Insurance Providers For Term Life Insurance

After detailed research, we have determined that the UK life insurance companies below were often suggested to be the best for Term Life Insurance:

best term life cover
CompanyPlan Name
⭐VitalityLifeComprehensive or combined cover (Our best value life insurance provider in this category for 2024)
Scottish WidowsProtect Personal with lower premiums
Nationwide Building SocietyMulti-Protection
Legal & GeneralLevel or Decreasing Term Assurance
Sainsbury’s BankMortgage Protection Plan
Barclays BankProtect Whole of Life Cover
Zurich InsuranceLife Protection
AA (From L and G)Mortgage Protection and family income benefit
AvivaLife Insurance
LV=Flexible Protection Plans

The Best Life Insurance Companies for Whole of Life Insurance

Through our research, the Insurance Hero team has concluded that the following UK life insurance companies below were regularly suggested to be the best for whole of life insurance:

best whole of life cover
CompanyPlan Name
⭐ZurichAdaptable Life Plan (Our best value life insurance firm in this category for 2024)
VitalityVitalityLife
NFUAIG Whole of Life Insurance
Royal LondonPegasus Whole of Life Plan
Legal & GeneralWhole of Life Protection Plan
Scottish WidowsProtect Whole of Life Cover
AegonWhole of Life Plans and Critical Illness
AIG LifeWhole of Life Insurance or Care Coverage
LV=LifeTime+
Old MutualProtect Guaranteed Whole Of Life Plans

The Best Life Insurance Providers For Over 50s Cover

The Insurance Hero team has concluded that the UK life insurance organisations in the table below were suggested to be the best for over-fifties life insurance.

Follow the link below the table to get a free quote on your insurance – remember, premium prices may differ depending on your medical history and lifestyle choices, such as whether or not you’re a smoker or have an ongoing condition.

best over 50s cover
CompanyPlan Name
⭐Smart InsuranceOUR TOP PICK – Smart Guaranteed Life Insurance Coverage (For Over 50s)
Legal & GeneralOver 50s Life Insurance Plan
Sainsbury’s BankOver 50s Life Insurance Plans
AAOver 50s Life Insurance Plan
Post Office MoneyOver 50s Life Cover
SunlifeGuaranteed Over 50 Plan
Royal LondonOver 50s Life Coverage
AvivaGuaranteed Lifelong Protection Plan
Santander BankOver 50s Life Assurance
Liverpool Victoria LV50 Plus Plan

Which Policy Type Is Best For Your Situation?

Understandably, people look for the best life insurance, and some insurers are better than others regarding policy exclusions, customer service, prompt payouts and other issues. However, life insurance is so complex there is arguably no “best life insurance policy”.

What does exist is the best life insurance for you. So, you say I should go to one of the comparison sites? No, not necessarily.

The key to getting the most appropriate level of cover for the lowest possible price is getting advice from a life insurance expert – not from a far from impartial and impersonal software algorithm.

We are confident we can secure you a better life insurance quote than the commission-driven and far-from-impartial comparison engines offer. Discover what life insurance is the best and how our thorough research can help you get covered without straining your bank account.

top insurance companies in the uk
Type of PolicyBest Use For This Type of Cover
Whole Of Life:To leave a legacy to your loved ones or to pay for an inheritance tax demand.
Decreasing Term:To protect a loan which decreases as time passes, such as your mortgage, as it is paid off.
Level Term:To pay for a debt that remains the same such as family living expenses.

Life Insurance Offers Real Peace Of Mind

There is a chance that in the event of your death, your family could be forced to forfeit some of the rewarding things life offers—for example, gymnastics lessons, music tuition or even holidays.

A life insurance policy ensures your loved ones won’t have to take on those financial burdens or commitments.

You may also require a policy when you wish to buy a home. A lot of lenders require it to grant you a mortgage. This will ensure the loan is settled in the event of your passing.

Some costs that could be covered by life insurance:

ExpenseAverage Cost
Cost of a college degree (including maintenance and tuition)£172,000
Cost of childcare over 10 years£105,000
Cost of music tuition for two children over ten years£41,000
Gymnastics twice a week for two children over ten years£33,000
Cost of childcare over ten years£58,000
TOTAL: £409,000

Which life insurance is best?

Clearly, life cover offers many benefits. However, many people ask, what’s the best life insurance? For our 2024 best life insurance policy update, we’ve delved deep into independent reviews, analysed data from various sources and considered the customer experience rating data compiled by the independent consumer help group Fairer Finance.

Without life insurance protection, would those close to you be able to do the following if you weren’t around to help financially?

  • Clear any outstanding debts/monthly outgoings in your name
  • Fund their current lifestyle
  • Buy a new home
  • Plan for a funeral
  • Deal with inheritance tax
  • Pay childcare costs
  • Plan for any critical illness or medical problems that might happen in the future

Help Protect Your Family’s Future, Compare Top UK Insurers. Find Your Cheapest Quote ⏱ Takes About 60 Seconds

compare life over
  • Our price match promise means we will find you the right cover for your personal circumstances at the lowest price possible. Terms & Conditions and Privacy Policy

best life insurance deals

Searching for the best life insurance in the UK? Some great reasons to make a no-obligation enquiry today:

  • Lower premiums – Reliability – Honesty – Caring – Trustworthy – UK Based Staff
  • Life Insurance Coverage From Only £8 per month. Yes, cheap life insurance is definitely a possibility
  • Life insurance premiums for Mums and Dads are often better than other insurers
  • Specialist Life Cover gives your family protection without straining your bank account
  • Excellent customer reviews for customer service. We’ll help you get the cover you want today
  • Non-discriminatory rates provided for smokers and vapers from multiple providers
  • Looking for a joint life insurance policy? Multiple life insurance policies can be easily arranged

The cheapest life insurance isn’t necessarily the best life insurance policy for your requirements.

For finding the best life cover or critical illness plan to fit your needs and monthly outgoings, the top ten lists above can be a good place to start by getting insurance quotes from each of the top-performing providers.

An alternative is our free life insurance or critical illness cover advisory service. Instead of comparing at least ten providers, our knowledgeable team of experts will screen the UK’s leading life insurance companies to find you the best life insurance quotes.

We’ll stack the best against each other and return you a customised list of the best providers with comprehensive policies suitable to your unique circumstances and the lowest fixed premiums.

top life insurance companies in uk

Making Sense of the Terms Used When Buying Life Insurance

What is Life Insurance about?

Determining what the best life insurance policy is is one thing. For the person buying the life insurance cover, think of buying peace of mind. A policyholder gains nothing from a life insurance policy.

It matters for your loved ones and whether they need to make a life insurance claim. It’s their financial future. It’s peace of mind for you to know that if the worst happened, your partner would still have a roof over their head as a rent or repayment mortgage debt can repay in full.

Maintain an acceptable lifestyle by being able to put food on the table, pay childcare costs and pay off any other loans or financial debts.

The loss of a household earner due to a critical illness will impact the household income significantly and future spending capabilities.

The higher the earnings, the bigger the financial impact. Life insurance cover, including decreasing term insurance, is financial protection for the nearest and dearest of those insured, resulting in a cash lump sum.

How Life Insurance Works

So the question is, how does life insurance work? Buying the best life insurance cover or critical illness cover is like paying to enter into a contract. As the policyholder, you need to keep paying to keep that contract active.

The policy is the contract that you pay. The terms of the life insurance policy are set out when the plan requires the insurance company to pay out the premiums promised within the life insurance policy document.

The fine print is imperative to any contract. You, as the insured, have obligations to be met, as does the insurer.

Standard commitments you’d expect not covered is that the policy provider will not pay the sum agreed on the policy if the insured commits suicide within a specific time frame of entering into the contractual agreement.

It ensures that nobody can take their own life deliberately for someone else’s financial gain; thereby, it’s an element of security for the insurance provider.

It’s also a safeguard for anyone experiencing suicidal thoughts and of the belief that their family or dependents would receive hundreds of thousands if they act on their feelings.

The fine print of each life insurance cover insurer will state the terms to meet under the contractual agreement for it to remain valid.

In the case of mortgage protection insurance, those are only active until the mortgage repays, and for term life insurance, the policy remains active for the duration agreed, such as ten years to 30 years.

Life insurers payout in the event of death or critical illness. When people live past the terms of term insurance policies, all the premiums paid remain with the insurance provider.

They pay out a large fixed lump sum of money on the death of customers and make their money throughout the life of each customer.

How much life cover should I have?

How much life insurance? It is a question that comes up repeatedly, and it has to be answered with follow-up questions:

  • Do you have people in your life who would need financial assistance if they lost you from their life or critical illness?
  • Of everyone who is in any way financially dependent on you, how much would losing you impact them financially?
  • How much of a salary would your household lose if you weren’t around to bring in a wage? And in your employment, does your employer have any death-in-service benefits that could assist those dependent on you?
  • Are you the principal breadwinner for your family or dependents?
  • Have you been searching for the cheapest life insurance or best life insurance policy and haven’t yet found the right coverage?
top 10 life insurance companies

The Average Cost of Life Insurance in the UK

The cost to get life insurance, such as a level term policy or critical illness cover, will vary by individual. However, as a ballpoint figure, a 38-year-old applying to SunLife for a ten-year term life insurance policy can expect to pay £10 per month for a £100,000 policy as a non-smoker with a good medical history.

It doubles to £20 per month on average for the same policy but as a smoker with no current health conditions at the time of applying for a quote.

Our life insurance comparison research into how much it costs for a £500,000 life insurance policy reveals of consumers polled by Critical Research, most assume the average life insurance cost for a £100,000 policy is £51 per month, so cheaper than many thought.

The Different Types of Life Insurance Available

While it is a good idea to compare different providers, the top 10 life insurance companies and how much life insurance costs when researching affordable life insurance products, you do need a place to start.

That place is the type of life insurance most suited to your needs. There are as many types of policies as providers and comparison sites.

Some larger insurance providers will cater to all types of life insurance and critical illness cover. In contrast, some are considered niche-specific insured providers, who perhaps only cover term life insurance for those with diabetes or others who specialise in providing cover for cancer patients.

A list of the most common types of policies are:

Whole of life cover

Whole of life insurance is as it sounds for the rest of your life. It sounds favourable on the surface, but there are some things you ought to know. Your life insurance quotes for your monthly premiums are not fixed for life.

The best life insurance companies review periodically, usually every five years. When they are, the insurance provider can increase the premiums. If you prefer to lock in a monthly premium, that will cost you extra from the outset.

The upside is, then it is done. You keep up with your monthly premiums, and you don’t have to worry about it expiring. Or being close to renewal and finding yourself worrying about all those medications you’re on now that you weren’t when you took the policy out.

There is a guaranteed element, which is why people often want to choose this cover, but when you learn what the insurance cost can be, it may work out to be out of your comfort zone.

To get to grips with whole of life cover and learn what you would agree to with this type of cover, read our life insurance comparison guide to whole of life insurance cover.

best life insurance companies

Level term cover

With a level term insurance policy, everything remains constant throughout the term of the policy. The contract lays out the amount you’ll pay each month in life insurance premiums to the insurer, and the insurer pays the agreed-upon fixed amount sum upon your death. The term part is how long the policy will be active.

That can be ten years, fifteen, twenty years and up. When the term is over, the plan expires, at which point you’d have the option to renew, switch to a different policy, or remain uninsured.

There is no cash value paid out if the level term policy expires. The policy premiums sums paid are not returned. See our explanatory guide to level term life insurance.

Over 50 life insurance

Many consumers think they need this type of life assurance just because they’re over 50 or a certain age. It’s not required. Insurers cannot discriminate based on age or inflict an unfair upper age limit. It’s the law.

Insurers and the best life insurance companies focus on the guaranteed element of the over 50s plan when compiling bespoke life insurance quotes.

For those who feel you have health issues or a pre-existing medical history that would drive your premiums up, still get the quotes for a more general life insurance policy first because there’s no guarantee that you need the assurance. If that were the case, you’d likely have two choices.

To increase your life insurance policy premiums in favour of a higher fixed lump sum payout or stick to the same policy payout you were considering in support of lower monthly payments.

See: Over 50 Thinking About Life Insurance? Here are Your Real Options If you find your quote for life insurance is higher than you anticipated, then over 50s plans can be beneficial because of the guaranteed acceptance for the cover and tax-free lump sum.

which life insurance company is best

The comparisons we researched offer the best price for comprehensive levels of cover, with many being flexible. However, lifestyle factors, pre-existing health problems, terminal illness, alcohol abuse, being a smoker, and other qualifying criteria like drug overdose by each insurer can affect premiums. 

Decreasing term life insurance cover

As the biggest affordable life insurance providers will tell you, a decreasing term policy costs less than a level term as the sum insured is not fixed. It’s an agreed amount whereby your premiums remain constant throughout the policy, but the amount your life policy paid reduces.

It is often used as insurance for the repayment of mortgages. The more mortgage payments you make towards your home, the less your dependents will need to repay the bank or lender in mortgage repayments. Click here for more details on decreasing term life insurance

Life insurance with funeral cover

With the cost of funerals rising, some insurance providers don’t force your loved ones to use the money they pay out to pay for your funeral.

You can add funeral cover to your life insurance policy, whereby the insurer will meet the funeral expenses in addition to a full sum of money payout to your loved ones.

Naturally, there will be a cap on the expenses the policy will pay, such as £5,000. It can work out cheaper or more expensive than purchasing a prepaid funeral plan.

Life insurance with critical illness cover

These types of life insurance policies cover you in two scenarios. 1) Full payment of your policy’s insured amount in the event of your death. 2) Upon being diagnosed with any defined critical illnesses.

A key term for critical illness is “defined”. A critical illness cover policy could list a defined serious illness as stage four cancer or heart attack. That would mean the policy would only pay out upon you being diagnosed with cancer once it’s spread to other parts of your body. It would make it difficult to treat and unlikely to be cured.

If that were the case, you’d likely want a more sympathetic insurance provider with a better policy to provide a lump sum payout for your care and any medical bills throughout the treatment process.

A life assurance policy listing medical conditions like a pre-malignant tumour as a defined illness would cover you in the event of an early-stage diagnosis of a cancerous tumour before it spreads to other major organs.

Critical illness, own risk level and medical conditions can integrate with life insurance or can be purchased as a standalone policy when we compare life insurance plans on your behalf.

If you feel this type of cover would be necessary, learn more about how critical illness cover works and how to shop for the policies smartly.

best life insurance provider

How To Easily Compare Life Insurance Quotes

The Differences Between Life Insurance and Assurance

Reduce Premiums By Comparison-Shopping-How To Compare The Best Life Insurance Policies

Insurance companies are not the only providers of life insurance in the UK. Building societies, banks, high street retailers, and supermarkets offer these best cover plans. Sometimes, a company may sell insurance plans provided by another company.

For example, Legal & General life policies are available from the Nationwide Building Society. Where the plan is purchased may determine the premium even if the policy and insurer are identical. These factors reveal the importance of comparison-shopping to find the best offer.

An affordable life insurance broker regulated by the financial conduct authority deals with multiple life insurance companies to compare the best life insurance policies, and some brokers operate online.

A financial conduct authority-regulated broker may pass a portion of its commission fee to a policyholder to offer a type of policy and life insurance quote that is more competitive.

Insurance Hero has always strived to offer our customers the best life insurance UK plans and no-obligation quote service. We ensure you only pay fair and suitable premiums with no hidden small print.

Some brokers rebate commissions throughout a policy term, resulting in an ongoing premium reduction. UK residents can find the best or compare competitive quotes for life insurance from both online discount brokers and price comparison websites.

Some provide perks such as gift cards and vouchers on single policies or a joint policy.

Cashback websites offer third-party buy life insurance rebates to consumers purchasing life cover or joint life insurance and even car insurance and travel insurance directly from a life insurance company.

Cashback and voucher offers are usually the best options only when the premium is at or near the top of the table. Offers for cashback differ between sites, so the same insurance company may offer a different voucher or cashback deal through different cashback sites.

Direct Purchasing

To discover which life insurance is best, some UK residents bypass cashback and price comparison sites and purchase their life cover directly from a provider. Many people also wish to add critical illness cover.

Based on the age, smoking status, and health of the insured and the term of the policy, different providers are best. LV=, Aviva, Saga and Zurich are several providers to look at during the research phase, as they all offer competitive life insurance quotes.

When buying insurance, critical illness cover, single policies or joint life insurance directly, it is essential to comparison-shop for the best cover insurance quotes, but this process can be time-consuming. For consumers who need life insurance, it is better to get free advice from a financial provider, an unbiased insurance professional or a financial adviser.

Some UK non-profits and charities offer free advice regarding finances, the best life insurance companies and insurance issues.

Top 10 life insurance companies charts can give you a quick overview but often lack detail. If you compare life insurance quotes with us, we can guarantee a bespoke service that will provide life cover that matches your circumstances exactly.

After identifying the most suitable coverage, such as critical illness coverage and the best life insurance companies, consumers should use the guidance above to locate the best plan or single policy with the most reasonable premium from the most reputable life insurance provider.

Remember, the best life insurance policy or level-term life insurance plan is not always the cheapest but the one that closely matches your circumstances and medical history. Please read the terms and conditions in detail and review policy documents when you compare life insurance quotes.

What does sum assured mean? Get the cover you want

The sum assured is the maximum amount of insurance coverage the insurer provides on the life insurance policy. It is also called a death benefit. Your beneficiary receives this when you die during the term of the policy, so insurance companies put some conditions on this benefit.

One of the conditions is that you must die during the term of the policy. So, if you live beyond your particular policy term, you do not become entitled to the sum assured because, in simple words, your life continues, and thus, the sum assured will not be payable.

For example, when a 10-year policy matures, the sum assured will not be payable if the policyholder is still alive.

Sum assured has another condition: you do not commit suicide after buying the insurance policy. However, this condition does vary from company to company, so it’s essential to read the policy document before buying any term life insurance plan. If you die due to an accident or murder, your beneficiaries will receive the sum assured.

Without Life Insurance in place, this is all the state will pay

The Bereavement Payment Support System is a health history and well-being service that came into effect on the 6th of April, 2017. For those financial dependents who have lost or know someone who has lost a civil partner, husband or wife since the introduction of Bereavement Support, here’s what you need to know and why everyone needs financial protection now if a loved one should pass away.

Life Insurance is Fast Becoming a Necessity rather than a Luxury to Provide Peace of Mind and Financial Security

Which family members are providing a household salary? With many families being dual-income homes, losing a loved one will impact household finances, living expenses, credit score and family income benefits.

Can your family or a dependant survive comfortably with a maximum of £9,800 paid over 18 months before being left with no additional financial support?

How much National Insurance has you or your partner paid over the years because that will impact the amount that they’ll be eligible to receive?

In all cases, the payments will only continue for one year before any bereavement payments begin to be affected by other benefits.

It pushes the state benefit your civil partner, husband, or wife receives towards the benefit cap limit, after which the household income will drop again to keep it below £20,000 per year to take care of your family with you gone.

The only way to safeguard your family’s financial well-being for the future is to take things into your own hands. Put life insurance, level-term life insurance or critical illness insurance in place, and then you’ll know they’ll be taken care of financially for way beyond a year after losing a loved one.

You should also consider joint or single policies, and many options are available. Be prepared for health questions and try to live a healthy lifestyle.

Non-smokers and life insurance for women and females will always get slightly better deals and cheaper premiums overall. We can research the many life insurance policies available to you on your behalf.

It is especially important for those who have had breaks in employment, causing a gap in NI contributions or other debts. That could mean there are lower or no payments for the surviving spouse, civil partner, husband or wife.

If you have a change in circumstances in your life and would like to discuss cover or changing an existing policy, we are just a call or e-mail away.

What are pre-existing medical conditions?

When considering a new life insurance policy or researching what life insurance is the best, people have asked us about Pre-existing conditions. This term describes medical conditions, illnesses and injuries that existed before or were ongoing during a person’s insurance coverage.

Pre-existing condition life insurance can be a complex area affecting life expectancy, but we would welcome any questions you might have on this subject, so please seek advice and feel free to get in touch today We’ll cut through all the jargon and small print and let you know if you might be considered a higher risk.

What medical conditions, illnesses and injuries are considered pre-existing?

The following is a list of examples that may be deemed pre-existing medical problems by a life insurance provider:

  • Cancer or suspected cancer
  • Diabetes requiring insulin or oral medication
  • High blood pressure (hypertension)
  • Heart condition (heart disease), including high cholesterol
  • Lupus
  • Migraine headaches are accompanied by a statement from a physician that the migraines occur more than twice a month or last for at least three months.
  • Pregnancy, miscarriage, abortion and childbirth
  • AIDS/HIV Virus
  • Cerebral palsy
  • Epilepsy
  • Hypertrophic cardiomyopathy
  • Kidney disease (including nephritis)
  • Obsessive-compulsive disorder (OCD)
  • Mental disorders (psychosis), including anorexia, bulimia and post-traumatic stress disorder.
  • Multiple sclerosis, if degenerative or progressive
  • Muscular dystrophy
  • Organ transplant
  • Paraplegia or quadriplegia
  • Paralysis, muscular or otherwise
  • Terminal illness, or if not yet determined to be terminal, an individual must have a statement from a physician that the condition has lasted or is expected to last for at least 12 months.
  • Congestive heart failure
  • Coronary artery disease (heart disease) includes high cholesterol and high blood pressure.
  • Peripheral vascular disease (narrowing of the arteries to the legs)
  • Pneumocystis carinii pneumonia (PCP). Individuals with other types of pneumonia may qualify, but only if they are also taking drugs for tuberculosis.

You can see that many pre-existing medical conditions include chronic conditions that might affect life expectancy…but this list is not exhaustive (for example, HIV/AIDS is deemed non-pre-existing in most cases by many life insurance companies).

People concerned about this and whether life insurance pays out should speak to their healthcare provider or insurance agent for more information about the situation.

Issues can occur when a person has a pre-existing medical condition that requires surgery or that individual had a serious illness or injury in their medical history and did not disclose this information in a medical exam when they applied for a new insurance policy.

Best Life Insurance Policy Frequently Asked Questions

Why Would Life Insurance Not Pay Out?

There are many reasons why the insuring company might decide not to pay out life insurance. It all depends on the terms of the contract that has been signed.

Some of the most common include suicide, non-disclosure, and people outliving the term life insurance policies they have taken out. To prevent insurers from not paying out, keep close attention to the details of the life insurance contract being presented to you.

What’s the Age Limit For Life Insurance?

While there are no set limits for taking out life insurance, the common practice among insurers is to refuse to sign a contract with people who have passed a certain age threshold of life insurance. Typically that threshold is 80 years old. Generally speaking, the best age to get life insurance is when you’re young, fit and healthy – between 20 and 30.

How Many Life Insurance Policies Can I Have in the UK?

No legal limit exists on how many life insurance policies you can take out. However, it is worth keeping in mind that having too many of them can be challenging to manage, not to mention the financial cost that goes along with it.

Sure, your family will get multiple payouts in the event of your death. Still, you’ll also have to deal with multiple monthly premiums and the added trouble of your beneficiaries having to file multiple claims.

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