Insurance Hero About Us

Insurance Hero started life in 2011 as Life Insurance Over 50 UK, which provided customers with tips and information on life insurance issues.

Insurance Hero is totally independent as it is not owned by any of the companies whose products and services we represent, you can, therefore, be certain that the information and quotations we provide are as unbiased as possible.

Insurance Hero primarily provides life, income protection, and critical illness insurance quotes.

Our company scans the marketplace for the best insurance products offered by leading insurance providers. These products are designed to meet both your needs and your budget.

Our interactive quotation request system obtains quotes from select leading insurance companies.

Our services are free to customers and we provide discounts for policies delivered through our fast quotation system.

Once you decide which product you want, complete and submit an application or request a telephone call from one of our protection professionals.

Our goal is to help you really understand your life insurance requirements and match you with the right policy.

How We Treat Our Life Insurance Customers

We provide customers with access to individuals who are considered personal protection experts.

Our website is designed to be a one-stop resource for shopping for and comparing life, critical illness, and income protection coverage.

We aim to comply with the six consumer outcomes promoted by the Financial Conduct Authority.

To this end, we have developed six guidelines for customer treatment:

  • Our company culture is based on treating customers fairly
  • We strive to exceed the standards set by the typical online broker, raising the bar for the industry
  • The products and services we promote and offer are designed to meet the needs of particular groups of customers and we gear our marketing efforts toward these audiences
  • We provide clearly worded, comprehensive information designed to inform customers prior to, during, and after a purchase is made
  • We do not believe in presenting customers with barriers after the sale that force them to change products or providers or prevent them from filing a complaint or submitting a claim
  • We do not offer financial advice

If you feel that any of the information on our website is unclear or misleading, please contact us. We want our site to be as easy to understand as possible. This makes your shopping process fast, convenient, and stress-free.

If you would like to read the Treating Customers Fairly (TCF) information from the Financial Conduct Authority, click here.

Meet Simon Jones: Key Contributor to Insurance Hero


Insurance Hero is honoured to have Simon Jones partner with us, acting as our key contributor and go-to, for all-round Life Insurance news and reviews. Bringing a wealth of expertise from over three decades in the financial services sector, Simon aims is to transform our domain into a leading information hub for consumers who need to plan financially for retirement and their families.

Simon has passed his FPC and CIP exams and started in financial services back in the early ’90s. He has since gone on to serve various sectors within several branches of the financial services markets.  Some of the key sectors served in consumer finance are in the Pensions market, Mortgages and Life Insurance industry; therefore, we feel Simon Jones is the natural choice to partner with.

Bringing Simon’s accumulated wealth of experience to Insurance Hero will help us deliver exceptional contributions that’ll benefit existing clients and those new to us by serving up a central hub of practical and actionable material provided by a credible, trustworthy source, backed by relevant industry experience. 

In an industry littered with financial jargon, Simon’s knack to deliver clear and consistent communications both in person and in all the literature published on behalf of Insurance Hero benefits our clients by providing clear, transparent, accurate and actionable information, each designed with care, thought, and compassion to improve the health of family wealth.

We appreciate that although death is the one thing we all have in common; it is not a subject we like to talk about.  But by talking about it and taking time to put plans in place, you really can make life that little bit easier for those you care about, both financially and emotionally.

Experience Enhances Your Experience

With every project throughout a career in finance, new skills are gained. At the forefront of Simon’s career has been serving the needs of consumers in Mortgages and then latterly, heavily focused on retirement planning and life insurance markets.

The relevant experience with a vast working knowledge of digital processes in finance, our clients’ experience with Insurance Hero will only improve with Simon’s expertise, creative input and strategy going forward.

Bringing a partner aboard as a creative contributor helps us to provide you with the widest life insurance planning choices in the UK.  Whether you want information on whole of life, term life or income protection, or want to compare more specialist types of cover, we can help you with it all.

We are proud to say that all of the brokers we work with are authorised by the Financial Conduct Authority (FCA) who regulate the financial services industry in the UK. This means that you can be sure we comply with their rules and guidelines and that our customers are treated fairly.  We cannot recommend or advise on specific products, but we can provide information to guide you through your options and help you make the right decision for you.

Why We Only Partner with Independent Brokers

Just as Simon’s an independent contributor to Insurance Hero, we only partner with Insurance Brokers who are truly independent, because that’s the only sure-fire way you can be sure you’re getting the best rates available and tailored to suit your needs.

If a brokerage firm isn’t independent, you will likely pay more, and with a good chance, you’ll have less policy coverage due to far more clauses that haven’t been screened by a trusted broker to make sure the terms are relevant to your circumstances.

Key to getting the best life insurance rates is to find the company that looks most favourably at your situation.  There are so many factors that go into getting the best rates, and everyone’s situation is unique.  Simon and the Insurance Hero team realise that only a truly independent life insurance agent can do this.

Our clients are at the heart of Insurance Hero, so their needs are paramount. When we look for a life insurance policy for them, we ensure that we use a company who can fully meet these needs.

We have an excellent working relationship with all of the companies we work with and can ultimately find the one partner that’s right for you, one that’s independent and in a position to give you the best rates.

For those requiring guidance through specific life insurance products, some of our partners are authorised to give advice and are on hand to help. Both Simon and the team will make it clear on our website where this service is available.

Helping You Invest in Your Family’s Quality of Life

You can’t buy time, but you can ensure the time your family has after you’re gone is financially guarded so they can enjoy a quality lifestyle.

Life insurance is the most valuable yet personal investment you’ll make towards your family’s financial future. Without a policy, it could leave your family with thousands and thousands of pounds of debt if you were to pass away. This could leave your family under a mountain of debt, which is why life insurance is so important.

You shouldn’t wait any longer to purchase the protection your family deserves. You can’t predict the future, and there’s no way to know what’s going to happen tomorrow. Just one bout of ill-health can affect policy coverage and rates. The younger and healthier you are, the better, however, it’s not uncommon for Insurance Hero to assist in getting custom coverage for people following a life-shortening diagnosis.

Financial planning after bad news about your health restricts options and increases the price of plans. It’s best to plan for the worst before it’s expected.

Make that choice today and begin the life insurance discussions with experts who understand what’s available and leverage our network of selected partners to deliver competitive policies to suit the needs of your family.